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How does one translate obscure pop culture references and puns?

Example: So you're a translator. You have to add Thai subtitles to an English-language Hollywood movie that's thick with pop culture references and puns. What do you do?

Public Comments

1. grab your genitals and moon walk
2. put a * next to the words or phrases in question. and at the start of movie have: * pop culture references and puns / sarcasim. or whatever it is